Author: Charles Futrell
Publisher: McGraw-Hill Education
ISBN: 9780077861018
Size: 14.30 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 672
View: 5130
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by Charles Futrell, release date 2013-03-05, Fundamentals Of Selling Books available in PDF, EPUB, Mobi Format. Download
Fundamentals Of Selling books, Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.