Author: Jennifer Harris
Publisher: University Press of Kentucky
ISBN: 0813172136
Size: 14.26 MB
Format: PDF, ePub, Docs
Category : Biography & Autobiography
Languages : en
Pages : 312
View: 2943

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The Oprah Phenomenon

by Jennifer Harris, release date 2007-03-16, The Oprah Phenomenon Books available in PDF, EPUB, Mobi Format. Download The Oprah Phenomenon books, Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing the talk show host's unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her many supporters and weigh criticisms from her detractors. Winfrey's ability to create a feeling of intimacy with her audience has long been cited as one of the foundations of her popularity. She has repeatedly made national headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfrey's message to her vast audience is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey's purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey's influence on the American consciousness. Elwood Watson, associate professor of history at East Tennessee State University, is the editor of several books, including "There She Is, Miss America": The Politics of Sex, Beauty, and Race in America's Most Famous Pageant and Searching The Soul of Ally McBeal: Critical Essays.

Author: Nancy Mehagian
Publisher: Open Road Media
ISBN: 1497638585
Size: 20.41 MB
Format: PDF, ePub, Mobi
Category : Self-Help
Languages : en
Pages : 126
View: 6179

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The Oprah Effect

by Nancy Mehagian, release date 2014-07-01, The Oprah Effect Books available in PDF, EPUB, Mobi Format. Download The Oprah Effect books, Inspiring wisdom gained from watching Oprah Winfrey, the woman who changed her own life—and millions of others. Oprah has contributed to the well-being of the planet in extraordinary ways by imparting heart and knowledge and overall belief in the ability of us all to continually grow and evolve. Oprah still teaches us, through her own challenges, that our life’s work is to grow, take risks, and make a difference along the way. These lessons are the blueprint for a life lived out loud, warts and all. “As America’s best girlfriend, Oprah connected us in profound and meaningful ways. In The Oprah Effect Nancy Mehagian and Judith Proffer keep us connected to some of the amazing and dynamic lessons learned on the Oprah Show, with a gentle reminder that the power to change remains within each and every one of us.” —Liz Pryor, Good Morning America Advice Guru

Author: Cecilia Konchar Farr
Publisher: SUNY Press
ISBN: 9780791476161
Size: 61.66 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 347
View: 2400

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The Oprah Affect

by Cecilia Konchar Farr, release date 2008-10-16, The Oprah Affect Books available in PDF, EPUB, Mobi Format. Download The Oprah Affect books, Essays explore the broad cultural impact of Oprah’s Book Club.

Author: Kathryn Lofton
Publisher: Univ of California Press
ISBN: 0520948246
Size: 56.97 MB
Format: PDF, Kindle
Category : Religion
Languages : en
Pages : 304
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Oprah

by Kathryn Lofton, release date 2011-03-02, Oprah Books available in PDF, EPUB, Mobi Format. Download Oprah books, "Today on Oprah," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey’s empire—Harpo Productions, O Magazine, and her new television network—an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton’s unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.

Author: Ted Striphas
Publisher: Columbia University Press
ISBN: 0231519648
Size: 64.60 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 272
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The Late Age Of Print

by Ted Striphas, release date 2009-04-08, The Late Age Of Print Books available in PDF, EPUB, Mobi Format. Download The Late Age Of Print books, Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead. From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities. Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.

Author: Jan Stievermann
Publisher: Oxford University Press
ISBN: 0190266570
Size: 39.59 MB
Format: PDF, Mobi
Category : Religion
Languages : en
Pages : 320
View: 4942

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Religion And The Marketplace In The United States

by Jan Stievermann, release date 2015-02-12, Religion And The Marketplace In The United States Books available in PDF, EPUB, Mobi Format. Download Religion And The Marketplace In The United States books, Alexis de Tocqueville once described the national character of Americans as one question insistently asked: "How much money will it bring in?" G.K. Chesterton, a century later, described America as a "nation with a soul of a church." At first glance, the two observations might appear to be diametrically opposed, but this volume shows the ways in which American religion and American business overlap and interact with one another, defining the US in terms of religion, and religion in terms of economics. Bringing together original contributions by leading experts and rising scholars from both America and Europe, the volume pushes this field of study forward by examining the ways religions and markets in relationship can provide powerful insights and open unseen aspects into both. In essays ranging from colonial American mercantilism to modern megachurches, from literary markets to popular festivals, the authors explore how religious behavior is shaped by commerce, and how commercial practices are informed by religion. By focusing on what historians often use off-handedly as a metaphor or analogy, the volume offers new insights into three varieties of relationships: religion and the marketplace, religion in the marketplace, and religion as the marketplace. Using these categories, the contributors test the assumptions scholars have come to hold, and offer deeper insights into religion and the marketplace in America.

Author: Tonia Renae
Publisher:
ISBN:
Size: 60.37 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 145
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Chasing Oprah

by Tonia Renae, release date 2020-05-05, Chasing Oprah Books available in PDF, EPUB, Mobi Format. Download Chasing Oprah books, Everybody's heard of The Oprah Effect. Millions of people have sent letters and emails and now hashtag her name on social media to get her attention and shoot their shot. But what happens when you're not chasing the phenomenon that is Oprah Winfrey? What if you're just chasing opportunities and perfection? What if you're a Chef chasing other people's recipes and accolades? And what if at the end of the chase you realize the history that you make through the actions of your life is all that matters.Our roots share an amalgam of stories which are written in ways that can only be told by someone with a myriad of talents and years of experience cultivating them could tell. In this book the author refuses to be bound to any one title given to her. All of which she passionately responds to yet denies just long enough for you to see her in all of her complexities written throughout these pages. Tonia shares memories of writing as well as her artistic abilities and how it has shaped her career as a Chef. From the love of the food which she writes about in great detail to the words of affirmation well documented through her own personal journey toward self. Chef Tonia has written something that will remain on shelves for years to come. A book with food ideas that are meant to be passed on through generations and adapted without a loss of respect for the history left in these dishes by our ancestors.

Author: Gavin Fridell
Publisher: University of Toronto Press
ISBN: 1442696230
Size: 80.80 MB
Format: PDF, Kindle
Category : Political Science
Languages : en
Pages : 224
View: 6375

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Age Of Icons

by Gavin Fridell, release date 2013-12-09, Age Of Icons Books available in PDF, EPUB, Mobi Format. Download Age Of Icons books, Celebrities are increasingly front and centre in public debates on everything from solving world poverty to halting genocide, confronting obesity, and finding spiritual contentment. Bono, Bill Gates, Al Gore, Bob Geldof, Oprah, Madonna, and Angelina Jolie are just some of the entertainers, politicians, pundits, elite business people, and policy-makers whose highly visible political activism has become an integral part of their public personas. These pop icons tend to be celebrated as “philanthrocapitalists” with a unique ability to remedy the world’s problems. However, as Age of Icons demonstrates, the solutions these icons promote for addressing global injustice, when examined critically, can be seen to work through the very same institutions that create these problems in the first place. This volume assesses the growing role of popular icons in the construction of a culture that appears to incorporate a critical attitude towards the capitalist experience while, in fact, legitimizing the neoliberal character of the modern world. It will be an eye-opening read for anyone interested in the juncture between current events and celebrity culture.

Author: Matthew W. Ragas
Publisher: Currency
ISBN: 0307781526
Size: 49.98 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 224
View: 5197

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The Power Of Cult Branding

by Matthew W. Ragas, release date 2011-02-09, The Power Of Cult Branding Books available in PDF, EPUB, Mobi Format. Download The Power Of Cult Branding books, Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.

Author: Catherine R. Squires
Publisher: NYU Press
ISBN: 0814764606
Size: 44.50 MB
Format: PDF
Category : Law
Languages : en
Pages : 243
View: 3590

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The Post Racial Mystique

by Catherine R. Squires, release date 2014-04-04, The Post Racial Mystique Books available in PDF, EPUB, Mobi Format. Download The Post Racial Mystique books, Despite claims from pundits and politicians that we now live in a post-racial America, people seem to keep finding ways to talk about race—from celebrations of the inauguration of the first Black president to resurgent debates about police profiling, race and racism remain salient features of our world. When faced with fervent anti-immigration sentiments, record incarceration rates of Blacks and Latinos, and deepening socio-economic disparities, a new question has erupted in the last decade: What does being post-racial mean? The Post-Racial Mystique explores how a variety of media—the news, network television, and online, independent media—debate, define and deploy the term “post-racial” in their representations of American politics and society. Using examples from both mainstream and niche media—from prime-time television series to specialty Christian media and audience interactions on social media—Catherine Squires draws upon a variety of disciplines including communication studies, sociology, political science, and cultural studies in order to understand emergent strategies for framing post-racial America. She reveals the ways in which media texts cast U.S. history, re-imagine interpersonal relationships, employ statistics, and inventively redeploy other identity categories in a quest to formulate different ways of responding to race.