[PDF] Cross Cultural Issues In Consumer Science And Consumer Psychology

Cross Cultural Issues in Consumer Science and Consumer Psychology PDF
Author: Hester van Herk
Publisher: Springer
ISBN: 3319650912
Size: 67.50 MB
Format: PDF, ePub, Mobi
Category : Psychology
Languages : en
Pages : 218
View: 2979

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Cross Cultural Issues In Consumer Science And Consumer Psychology

by Hester van Herk, release date 2017-10-17, Cross Cultural Issues In Consumer Science And Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download Cross Cultural Issues In Consumer Science And Consumer Psychology books, This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.




[PDF] Cross Cultural Issues In Consumer Science And Consumer Psychology

Cross Cultural Issues in Consumer Science and Consumer Psychology PDF
Author: Hester van Herk
Publisher: Springer
ISBN: 9783319650906
Size: 48.41 MB
Format: PDF
Category : Psychology
Languages : en
Pages : 218
View: 1781

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Cross Cultural Issues In Consumer Science And Consumer Psychology

by Hester van Herk, release date 2017-10-27, Cross Cultural Issues In Consumer Science And Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download Cross Cultural Issues In Consumer Science And Consumer Psychology books, This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.




[PDF] Interkulturelles Konsumentenverhalten

Interkulturelles Konsumentenverhalten PDF
Author: Stefan Müller
Publisher: Vahlen
ISBN: 3800661829
Size: 20.24 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 463
View: 855

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Interkulturelles Konsumentenverhalten

by Stefan Müller, release date 2021-03-04, Interkulturelles Konsumentenverhalten Books available in PDF, EPUB, Mobi Format. Download Interkulturelles Konsumentenverhalten books, Prof. em. Dr. Stefan Müller lehrte Marketing an der TU Dresden. Prof. Dr. Katja Gelbrich leitet den Lehrstuhl für Internationales Management an der Katholischen Universität Eichstätt-Ingolstadt. Latte Macchiato, iPhone, Instagram: Anders als es der Siegeszug einiger globaler Produkte und Dienstleistungen suggeriert, wird der globale Konsument, der weltweit dieselben Bedürfnisse auf dieselbe Weise befriedigt, wohl noch lange Zeit eine Utopie bleiben. Nach wie vor wird, wie die kulturvergleichende Forschung zeigt, das Konsumentenverhalten vom jeweiligen sozio-kulturellen Umfeld auf unterschiedliche Weise geformt. Bei der Analyse des Konsumentenverhaltens weltweit stützt sich die kulturvergleichende Konsumentenforschung zumeist auf die sechs Kulturdimensionen von G. Hofstede, zu denen neben Individualismus vs. Kollektivismus und Akzeptanz von Machtdistanz auch Ungewissheitsvermeidung, Maskulinität vs. Feminität, pragmatische vs. normative Orientierung und Genussorientierung zählen. Dabei hat sich u.a. gezeigt, dass Angehörige von Gesellschaften ... mit individualistischen Werten durch persönliche Empfehlungen stärker beeinflussbar sind als kollektivistisch sozialisierte Konsumenten. die Machtdistanz akzeptieren, bereit sind, für prestigeträchtige Luxusartikel mehr zu bezahlen als Vergleichspersonen, die Machtdistanz ablehnen. die Ungewissheit scheuen, fünf Mal mehr Mineralwasser konsumieren als Ungewissheitstolerante, obwohl das mehr oder weniger kostenlos verfügbare Leitungswasser im Regelfall von bester Qualität ist. mit maskulinen Werten positiver auf aggressiven Humor in Werbespots reagieren als Vergleichspersonen mit femininen Werten. in denen Genussorientierung der Kulturstandard ist, häufiger online einkaufen als Angehörige von selbstbeherrschten Gesellschaften. mit einer pragmatischen Orientierung mehr als normativ Orientierte Wert auf die Haltbarkeit von Gebrauchsgütern legen.




[PDF] Motivation Und Handeln

Motivation und Handeln PDF
Author: Jutta Heckhausen
Publisher: Springer-Verlag
ISBN: 3662539276
Size: 73.10 MB
Format: PDF, Mobi
Category : Psychology
Languages : de
Pages : 648
View: 2143

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Motivation Und Handeln

by Jutta Heckhausen, release date 2018-04-10, Motivation Und Handeln Books available in PDF, EPUB, Mobi Format. Download Motivation Und Handeln books, Das Standardwerk der Motivationspsychologie liefert einen umfassenden Überblick über den aktuellen Stand der Motivationsforschung. Die 4. Auflage wurde überarbeitet und um ein Kapitel zu evolutions- und biopsychologischen Aspekten ergänzt. Modelle, Theorien und die Übersicht über empirische Arbeiten wurden aktualisiert. Kapitelzusammenfassungen, Anwendungsbeispiele sowie Fragen und Antworten zur Wissensüberprüfung erleichtern das Lesen und Lernen für die Prüfung. Die begleitende Website bietet Lerntools für Studierende und Foliensätze für Dozenten.




[PDF] Handbook Of Culture And Consumer Behavior

Handbook of Culture and Consumer Behavior PDF
Author: Sharon Ng
Publisher: Oxford University Press
ISBN: 0199388539
Size: 48.84 MB
Format: PDF, ePub, Mobi
Category : Psychology
Languages : en
Pages : 288
View: 5666

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Handbook Of Culture And Consumer Behavior

by Sharon Ng, release date 2015-03-10, Handbook Of Culture And Consumer Behavior Books available in PDF, EPUB, Mobi Format. Download Handbook Of Culture And Consumer Behavior books, Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.




[PDF] Advances In Culture And Psychology Volume 1

Advances in Culture and Psychology Volume 1 PDF
Author: Michele J. Gelfand
Publisher: Oxford University Press
ISBN: 0195380398
Size: 43.66 MB
Format: PDF
Category : Psychology
Languages : en
Pages : 384
View: 4997

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Advances In Culture And Psychology Volume 1

by Michele J. Gelfand, release date 2011, Advances In Culture And Psychology Volume 1 Books available in PDF, EPUB, Mobi Format. Download Advances In Culture And Psychology Volume 1 books, The field of culture and psychology is one of the fastest growing areas in the social sciences. As a repeating annual series, Advances in Culture and Psychology will be the first to offer state-of-the-art reviews of scholarly research programs in the growing field of culture and psychology.




[PDF] Online Consumer Psychology

Online Consumer Psychology PDF
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1135608113
Size: 25.26 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 574
View: 152

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Online Consumer Psychology

by Curtis P. Haugtvedt, release date 2005-03-23, Online Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download Online Consumer Psychology books, Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.




[PDF] Handbook Of Consumer Psychology

Handbook of Consumer Psychology PDF
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Size: 63.42 MB
Format: PDF, Docs
Category : Psychology
Languages : en
Pages : 1296
View: 5750

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Handbook Of Consumer Psychology

by Curtis P. Haugtvedt, release date 2018-12-07, Handbook Of Consumer Psychology Books available in PDF, EPUB, Mobi Format. Download Handbook Of Consumer Psychology books, This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.




[PDF] Emerging Issues In Global Marketing

Emerging Issues in Global Marketing PDF
Author: James Agarwal
Publisher: Springer
ISBN: 3319741292
Size: 48.66 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 374
View: 2463

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Emerging Issues In Global Marketing

by James Agarwal, release date 2018-03-28, Emerging Issues In Global Marketing Books available in PDF, EPUB, Mobi Format. Download Emerging Issues In Global Marketing books, This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.